Digital Advertising Tips for Startups

More than half a million startups are founded in the United Kingdom alone each year. That’s more than 1,200 new businesses being created per day.

Most startups these days integrate digital advertising and marketing from the beginning. There are plenty of strategies you can undertake or outsource in order to grow your new business.

Suggested Article: A Guide To Effective Digital Advertising.

Here are a few tips to help you get going:

1. Google Ads
Have you ever seen product image at the top of the Google results or even just the ads above the organic results? If you’ve ever conducted a search on the world’s biggest search engine, then the answer to that question is “yes”.

Google Ads is the paid advertising system behind that. The same system is also responsible for the Ads you see throughout your time on YouTube. Want your products to appear on either of these? Or perhaps a banner across a choice of millions of websites?

The system can be difficult to use and expensive if you have no experience in using it. It’s well worth recruiting a digital advertising agency to help promote your product. The good thing is as your ads can be put live almost instantly you can be making a profit from advertising as early as day one.

Suggested Site: AdSavvy.

2. Social Media
Social media networks continue to expand at a rapid rate. These days, Facebook alone made more than $80 billion from ad revenue in 2020.

Want your product to be seen by the 2.7 billion active users? Well, perhaps not all of them, but using Facebook Business Manager you can run ads (banners and/or videos) to your target audience based on several demographics, including location, age, gender, and interests. This allows you or the agency running your campaigns to target only those who are most likely to be interested in what your startup has to offer.

The Internet Advertising Bureau (IAB UK) have created guides to help many startups and businesses alike when helping choose your audience.

Suggested Site: IAB UK.

3. Search Engine Optimisation
Search Engine Optimisation (SEO) has grown at a rapid rate over the past decade or so. As more and more people get access to the internet and its popularity has continued to expand the more important it has been for your business’ website to appear in Google’s results.

It may seem intimidating at first to think about your new start-up’s website ranking on the top of Google for your keywords. But depending on your industry and the businesses around you, ranking in the local results can be a lot quicker and easier than you imagine. It means you can be picking up local sales in the early days of your creation.

A Google My Business page is free to create and relatively easy to setup. This will allow you to appear in Google Maps and for local results, especially when your potential customers are in the area and searching for what you offer via their phone.

4. Affiliate Marketing
Affiliate marketing is asking influencers in your industry to promote your product or service for you and paying them a commission per sale.

This makes it beneficial for both parties. Influencers may have access to potential customers of yours that they can promote your product to in exchange for taking some of the profit. You can register your business on sites such as AWin and ClickBank for their members to sign up and start promoting your service. This is the easiest way to agree on deals and commissions, though you don’t want to rule out contacting big blogs and social media.

Is Natural Wrinkle Free Skin Care Better Than Chemical-Based Creams & Lotions?

If you were to go into any cosmetics and skin care section of any retail store today, the first thing that you would notice is the plethora of natural skin care products offering wrinkle free skin care, through a natural healing process. The main question that everyone asks is …. Do these natural products really work and how can they be better than chemical-based creams and lotions?The answer to this lies largely in what constitutes a particular product that offers ‘skin care wrinkle free’ benefits. Believe it or not, the truth about many top brands in skin care is that they contain very few active ingredients. These ingredients are present in such low proportions that they are not really effective on the skin. Much of the cream or lotion is just waxes and fillers that don’t do any good for your skin texture in the long run.Many top chemical-based creams & lotions which advertise themselves very attractively and say that they can offer the best in wrinkle free skin care, have chemical ingredients like parabens, wax, alcohol, mineral oils and fragrances. However there is considerable evidence that such ingredients deplete the skin texture and make it worse with prolonged use of the product.Since chemical-based products can create problems for your skin and your health, it is better to go in for a natural skin care products. However not all products under the natural skin care brand that offer ‘skin care wrinkle free’ benefits are really effective. Only ones with a high percentage of natural ingredients will show you the results you want to see. What also matters is what type of ingredients they have.Any effective natural skin care product offering wrinkle free skin care benefits should have ingredients that have shown scientific proof of treating skin aging signs, without causing side effects. The question is what are these ingredients? Here is a look at some top natural ingredients:* Cynergy TK – This is a protein that has shown results in reversing skin aging signs. Any good natural skin care product which offers wrinkle free skin care benefits must have this.* Phytessence Wakame – This ingredient is known to enhance levels of Hyaluronic acid which is essential for young looking skin. Products that say they offer ‘skin care wrinkle free’ benefits, but don’t have this ingredient are not effective.* Maracuja – This ingredient regulates the sebaceous gland and prevents your skin from becoming too oily or too dry.* Babbassu – This ingredient effective moisturizes your skin and treats skin conditions such as eczema, itchy skin, dry sin and inflamed skin.* Grapeseed Oil – This ingredient has powerful antioxidants and prevents skin damage.* Homeo Age – This ingredient enriches skin texture by providing a rich supply of vitamins and antioxidants.Whenever you see any natural skin care product on the market, that says it offers wrinkle free skin care benefits make sure to check for these ingredients. This ensures that you get the right skin care and see desired results. It will also direct you to the right ‘natural brands’ and avoid wrong ones that pose as natural skin care products.

Basics of Social Bookmarking Submissions

If you want to make your webpage rank better, you should definitely consider social bookmarking submissions. If you are in need of social bookmarking service, you need to check out the internet for some good social bookmarking companies or services. You may have to first understand the process of bookmarking on social sites.What Is This Social Bookmarking?If you are not aware of the process or procedure, it is recommended that you read some good articles on the internet. There are several companies that have started the work of bookmarking on social websites. Although the procedure is very simple, you need to have the time and expertise to do the bookmarking on social sites. Bookmarking on social sites is one of the fastest acting SEO options as of today.Some common bookmarking sites are delicious, dig, and so on. The bookmarking company would typically propagate the word of your content and you will get more traffic to your website in just a matter of days. It is not correct to expect the results in a day or two, because you have to give this procedure some time to show the effects. After the bookmarking on social websites, you will see that the rankings of your website will improve steadily but constantly.For 30 bookmarking on social websites, it is generally charged $4 to $5 by the bookmarking company. When you are selecting a Social Bookmarking Service or company to do your social submissions, you need to keep few key aspects in mind. First and foremost, always hire the experts to do the bookmarking job for you. There are several small bookmarking companies that have unskilled personnel doing the bookmarking.People who have around ten years of experience in social communities are the experts who can be selected for the bookmarking jobs. The company that you select for the bookmarking service needs to have a good reputation in the market. Bookmarking services come under SEO Services or search engine optimization services. You need to check with the bookmarking company for their flexibility in working hours.The Social Bookmarking Submissions are either done manually or they are done automatically. Manual Bookmarking Submissions would take very long time, whereas the automatic Bookmarking Submissions would not take a lot of time. In fact, the cost of using the automatic system to make submissions can even cost considerably less. There are two things that you need to look at when the submission happens. The first is the speed and the second is the accuracy.Benefits of Social Bookmarking Social Bookmarking Submissions are the best way to make your presence felt in the Internet world. For business houses that are looking for effective publicity, bookmarking on social websites will surely help. In today’s world, you need to get noticed to stay alive in the competitive world.If you are a business owner and you want to get the best out of social networking, you should definitely choose bookmarking on social websites. You don’t need an advisor to tell you how it needs to be done. There are several bookmarking companies that will give you total guidance on the processes involved in social bookmarking.